About Us

A new chapter for a longtime boutique- The Flying V Mercantile is now owned and re-imagined by a fashion-loving, home-decor obsessed mom and daughter duo. After years of dreaming about running a boutique together, the opportunity to acquire this well-known shop felt meant to be. With deep appreciation for its history and roots, we've thoughtfully refreshed the space while honoring the charm customers have loved for years. 

We believe a boutique should feel inviting- like stepping into a place where you can slow down, explore and be inspired. We've curated a collection of apparel and home decor that blends effortless style with comfort, offering pieces that make everyday life feel a little more beautiful. 

At the Flying V, our mission is to carry forward the heart of this boutique while bringing in new energy, modern touches and a warm atmosphere. Whether you're searching for a standout outfit, a meaningful gift, or the perfect addition to your home, we're here to help you find something you'll truly love!

Rhonda & Brittany